Editor's note- ESG, which contains sustainable ideas through environmental and social responsibility and management, is taking a place as mandatory, not an option. Yet, quite a number of businesses are still ignoring this matter. ESG management is directly linked to consumption value. Thus, we are reporting on the steps of leading ESG management businesses this year, hoping to bring messages to both consumers and businesses that are not aware of their importance.

[Consumerwide - Hayoung Chang Reporter/ Yohan Bok Reporter] Lush is a brand that seeks balanced growth between humans, nature, and animals. In particular, Lush is known for taking action against animal tests. This year, Lush facilitated a consumer-involved environmental campaign and a social contribution campaign. There had been quite a number of activities that concerned shared growth with neighbourhoods in society.

E : Environment.. Variety of environmental campaigns.

66% of Lush products have no package, and the rest of the products have packages with 100% recyclable or upcycled packaging. Furthermore, they have been preparing the Green Hub, which they can reuse, recycle, recover, and repair for furniture and tongs. Lush Korea hosted the Plastic Jupgging (plogging) Season 2 campaign starting in January for seven months, aiming to collect two tonnes of trash celebrating the 20th annivasary. Jupgging (plogging) is a campaign that anyone can participate in. Earlier, during Season 1, participants collected 1.04 tonnes of trash during three months in a number of cities, seas, and parks, starting from Jeju beach. Also, encourage consumers to participate on a daily basis in their homes.

On Earth Day (April 22nd), Lush carried out the Go Naked No Plastic campaign, which sent out messages of awareness about plastic and clothing waste in cooperation with Dashiipda Lab (a non-profit startup). The initial campaign began with Lush UK in 2007 to raise awareness about overpackaging. Lush Korea organised the first street parade in Daehakro in 2009 while only wearing an apron. Through the performance, Lush raised issues about plastic and clothing trash and the importance of reuse. Lush has participated in 21% Party, which is a resource circulation campaign by Dashiipda Lab. By exchanging clothes with other consumers, participants experienced circulation fashion. Dashiipda Lab acts to reduce clothing waste while promoting the environmental influence of the fashion industry.

In October, Lush participated in Seoul Design 2023 and facilitated the Resource Circulation Campaign booth. Lush made Retto, eco-friendly mascort recycling fablight fabric waste from stores, decorated booths with fruits and seeds made from notwrap, fabric waste, and second-hand clothes, and made farm tools and equipment using fablight. Besides, introduced agricultural products of farmers, who use ecological methods while farming different categories of crops on a small scale.

S: Social Contribution... Supporting international society, including disaster relief

Lush passed on products and cash worth 0.1 billion won to the Turkye embassador for earthquake relief in March. Donations include 30 million won from company bazzar and staff donations to support medical and life expenses in the victim area, as well as Lush products worth 70 million won. (shower products and cold protection tents) In April, Lush participated in the 2023 World Autism Awareness Day event and the Light It Up Blue campaign. World Autism Awareness Day is designated by the UN to promote the importance of the right treatment along with early diagnosis while enhancing social recognition for autism. In response to this, Lush Korea has lighted blue lights in 26 domestic stores along with message videos ("Understand differences and make a world of respect") between March 29th and April 30th in connection with the Blue Light Global Campaign. The Blue Light Global Campaign lit up blue lights in famous buildings globally. Lush also facilitated the 2023 World Autism Awareness Day event participation booth at the Seosomun Historical Museum. Lush Korea also facilitated the second Lush Artfair between August 17th and 31st at 18 stores in domestic areas. The fair interprets the store as a gallery and connects people with developmental disabilities and stores in domestic areas. These 50 artists carried out the Lush brand message (All are welcome, always!) while appealing to the importance of native plants in Korea that are disappearing due to climate change.

Lush cooperated with the national arboretum (Forest Service), which protects and studies native plants in Korea, for a special exhibition. Artists with developmental disabilities expressed their observations and emotions after a visit to the National Arboretum in the area where they reside. Hwang Seongje, an artist who has participated in this fair for the second time, shared that he drew the picture, hoping visitors would bear the heart of loving nature through this art fair.

G: Brand vision is balanced growth.

Lush announced their brand vision as a balanced growth between humans, nature, and animals prior to veganism and the environment, which turned out to be a trend. Particularly, Lush has been enhancing the vitalization of alternatives to animal testing laws and the cruelty-free campaign. Alongside, Lush has been sponsoring the Lush Prize for the last decade.

Lush Prize aims to support scientists, labs, polititians, robby groups, and any educational and campaign groups that hold up alternatives to animal testing.