Editor's note- ESG, which contains sustainable ideas through environmental and social responsibility and management, is taking a place as mandatory, not an option. Yet, quite a number of businesses are still ignoring this matter. ESG management is directly linked to consumption value. Thus, we are reporting on the steps of leading ESG management businesses this year, hoping to bring messages to both consumers and businesses that are not aware of their importance.

Uniqlo was involved in the community by conveying positive energy through its Lifewear philosophy, which aims to improve the lives of as many people as possible./ Photo: Consumerwide DB
Uniqlo was involved in the community by conveying positive energy through its Lifewear philosophy, which aims to improve the lives of as many people as possible./ Photo: Consumerwide DB

[Consumerwide- Youngchul Woo Reporter/ Yohan Bok Reporter] This year, in keeping with its Lifewear philosophy, Uniqlo focused on offering help to those in need while promoting actions towards better life of neighbourhood. First of all, Uniqlo began the "Slow, Together" campaign for slow-learning children in cooperation with the Future for Youth Foundation on February 22nd. (children with capacity between disability and ability). Uniqlo has also organised a programme to enhance the basic study capacity and social relationships of slow-learning children by sponsoring 1billion won this year. On May 4th, they appointed 90 teachers for one-on-one customised training with a mentor.

In July summer vacation, Uniqlo hosted seven weeks, starting from the 1st of July, of a customised play sports programme for 240 slow-learning children, aiming to enhance social capacity. (slow together sports day) On September 22nd, Uniqlo hosted the "pocket money for kids" campaign. The campaign includes children's economic theories (pocket money consumption and ways to use it) along with experimental sessions during seven classes. During the campaign, they also provided notebooks (economy training contents) for on- and off-line customers so that children could record their consumption daily.

Uniqlo is facilitating the "2023 clothes reform for people with impairment campaign" in cooperation with the Korean Society for the Cerebral Palsie. Uniqlo has offered customised reform services and clothes to 650 students with physical disabilities from Busan Haenam School,  Hangukwoojin School, Jeongmin School, and Serom School (in Seoul) this year. Uniqlo has donated 0.1 billion won to the Hope Bridge Korea Disaster Relief Association for relief of flood victims and restoration of flooded areas in July 18th and passed on 400 units of clothes to some of the victim areas according to request. The total donation count is 1.5 billion won, which Uniqlo has passed to the Korea Disaster Relief Association between 2018 and today. Besides, Uniqlo also passed on commodities.

Uniqlo has donated 50 million won (for electricity expanses) and clothes (airism products) worth 30 million won to the Centre for Seniors Living Alone. The donation is used for elderly households living alone during the summer. During Malbok, Uniqlo provided Samgaetang to 2400 children from the local children's centre as a part of their "Our children, happy food table" campaign in cooperation with the Child Fund.

On December 4th, Uniqlo donated 5 thousand pieces of Heattech products to the Community Chest of Korea and the Centre for Seniors Living Alone. The total donation of Uniqlo, including cash and clothes, made through the Centre for Seniors Living Alone between 2015 and 2023 counts as 3 billion won. Since 2014, Uniqlo has donated to socially vulnerable people through the Community Chest of Korea and passed on 5 thousand pieces of coal briquettes through Babsang Community and the Centre for Seniors Living Alone. On December 14th, 30 Uniqlo staff passed on Heattech products and 1800 coal briquettes to nine elderly households living alone. On the 28th, an associated person from Uniqlo said, "As a member of society, we will continually try to build even better days for everyone while helping neighbourhoods in vulnerable conditions."

 

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