Fashion and beauty businesses are contributing to society by supporting slow-learner children and staff matching gift campaigns.
Fashion and beauty businesses are contributing to society by supporting slow-learner children and staff matching gift campaigns.

[Consumerwide - Hayoung Chang Reporter/Yohan Bok Reporter] Fashion and beauty businesses are contributing to society by supporting slow-learner children and staff matching gift campaigns. Uniqlo is having its second year to support slow-learner children in cooperation with Kidsfuture by donating 1 billion won for customised education along with a programme for enhancing sociability. Amorepacific has donated 0.12 billion won to 105 institutes through the matching gift campaign. Donations are going to be used for the institute through Worldvision, the Child Fund, and Unicef.

Uniqlo has begun its second year of the "Slow, Together" campaign, aiming to support the education of slow learners in cooperation with Kidsfuture by donating 1 billion won. (a social welfare institute) The slow learner means children, whether having difficulties in studies and personal relationships due to low cognitive capacity or children with borderline intellectual functioning who have not been having access to an environment for good care and customised education. Through the campaign "Slow, Together," Uniqlo and Kidsfuture plan to carry out a variety of programmes that enhance the sociability and relationships of children, along with customised education according to individual children's needs.

The training begins after participating in the application of social welfare institutes or schools, which have slow-learner children, for eight months starting in May. The participating children get a one-to-one class with a mentor who has expert knowledge about slow learners and has experience in education (retired teachers, teachers with teacher's certification, slow learner expert teachers, and students of educational universities). The curriculum includes basic contents, including reading, writing, and calculating, along with mental mentoring. 231 slow-learner children participated in the programme last year. Kim Byeonggi, the general manager of Kidsfuture, said, "During the first-year campaign, our programme received positive evaluation due to achievement in children through training, such as enhancement of study attitude and level along with confidence and people relationships. We hope that a project like this will attract more attention through the improvement of social recognition towards slow-learner children in the future."

Amorepacific has donated 0.12 billion won to 105 institutes through their 19th Matching Gift, a staff sharing campaign. If a member of the company donates and reports the amount of donation from a year prior at the end of the year, the company donates the same amount of money to the same institute. During this year, 170 members of Amorepacific have participated and passed on 118,497,663 won to 105 social welfare institutes, including Worldvision, Child Fund, and Unicef. Donations are going to be used for a variety of activities hosted by institutes in Korea.

Lee Sangho, the communication managing director of Amorepacific, said, "The Matchin Gift is meaningful sharing as the company participates along with volunteered members of the company. Amorepacific plans to continue activities that make the world beautiful."

 

 

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