[Consumerwide - Jinil Kang Reporter / Yohan Bok Reporter] The distribution and communications businesses are launching various events to attract consumers, particularly students and parents, across the new semester. This is the semester after the release of the mandatory mask, which might result in making parents burdensome due to getting their kids ready. Yet, comparing a variety of benefits could ease the process. It seems that more businesses will initiate new semester promotions.

SKT is offering the I Love Jam New Semester Festival and a give-away lucky draw event for Zem App users (in the case of registering children to the app) until March 31 for students and parents, according to industry. The gifts are the LG Gram i5 17-inch (1 person), Illum Desk set (3), Children's Science Donga 2-month subscription (100), and Kakaofriends stationery set (1,000). SKT is donating stationery worth 10 million won to disadvantaged families through the Child Fund by collecting 500 won from each promotion applicant. Extra 1GB of data is given for a maximum of six months at the purchase of new smartphones (children) with one of four smartphone plans during the event period. (ZEM Plan Smart&Best, 5G ZEM Plan Best, 5G ZEM Plan Perfect) The first Reading Review Regular Delivery (monthly reading study/Tuniverse) customers get one extra book (former version). BTV ZEM is presenting new exclusive contents for pre- and enrolling junior elementary kids. (MilkT Math, Precious Writing, Why? Exploring the Human Body, The Sound of Mind Children's Science Series with Kaist)

KT is offering the KT Membership Daldal Benefit (a sweet benefit offered on a monthly basis) to all KT consumers. Daldal Choice offers a discount for one of our cooperated services for two weeks (monthly, 15th to 30/31st); delivery app·franchise coffee drink·movies·franchise bakery. Daldal Special offers discounts for pizza, game category services, and home training services. (You can choose more than one.) Daldal Chance offers to give away vouchers through a lucky draw: 4 movie tickets (200), 2 David Hockney Exhibition tickets (100), and a Daiso Giftishow 5,000-won voucher (1,000).

Coupang is offering a maximum of 50% d/c for 5,000 products in the books and stationery category and a maximum of 70% d/c for home appliances and digital category products, including laptops and tablets, for Wow membership. Also, Coupang is facilitating an online outlet session that includes a children's fashion category and parents' products. SSGdotcom is hosting a Living Sseuk Sale event (furniture, home appliances, and interior products) until February 18th. Fourteen types of products are sold in limited numbers with a special price (two per day) through Time Deal, and major products from Simons, Casamia, Desker, Illum, and Acebed are offered at discounted prices through six times of Sseuk Live (live commerce). Three types of 8~12% d/c coupons for living category products and 12% cart d/c coupons for Sseuk Delivery products over 5,000 won (living and household category) are offered. Additionally, credit card d/c (d/c at the time of paying off the bill) is applied for event cards.

Lotteon is offering a "New Start! New Semester Large D/C" event until February 19th. Maximum 60% of d/c for fashion, living, and food products, maximum 20% of d/c for new semester products, and maximum 15% of immediate d/c benefits are offered during the event period. The event is made of fashion and daily items (Kuanku junior look and new semester look, attractive school cody items), study room interior must have items, and nutrition for children themes according to the needs of new semester preparation.

The furniture industry is initiating a promotion targeting parents who might be interested in new interiors as their children enter the new semester. Hanssam is hosting the Ssam Week Promotion until February 19th for two weeks, offering a maximum 50% discount on 400 types of furniture and household items. Shinsegae Casa is offering a benefit for the purchase of popular furniture for the children's room, home office, and living room and new products until the end of February. Enex is offering a d/c maximum of 10% for desks, shelves, and chairs in the online Enex mall. (2024 new semester d/c promotion)