Cadillac began Timeless Legacy, which exhibits the Cadillac flagship SUV escalade and heritage model at the GM overall brand space, "The House of GM." First exhibition model, Cadillac De Ville gen3/ Photo: Huesoung Jun
Cadillac began Timeless Legacy, which exhibits the Cadillac flagship SUV escalade and heritage model at the GM overall brand space, "The House of GM." First exhibition model, Cadillac De Ville gen3/ Photo: Huesoung Jun

[Consumerwide - HueSoung Jun Reporter / Yohan Bok Reporter]  There is an opportunity to witness the great inheritance and present time of Cadillac at the GM overall brand space, "The House of GM," starting on the 16th. During the Timeless Legacy, which exhibits heritage and flagship SUV escalade, heritage models take a turn for exhibition. This can be a rare opportunity to witness classic cars, including the iconic model that decorated a page of Cadillac history.

The House of GM hall was quiet at 11:30 am on the 17th during the Timeless Legacy event due to heavy snow from the early hours. The reporter chose open hours (opened at 11 a.m.) for a better report.

The Hollywood Walk of Fame is placed as soon as you enter the House of GM exhibition hall./  Photo: Huesoung Jun
The Hollywood Walk of Fame is placed as soon as you enter the House of GM exhibition hall./  Photo: Huesoung Jun

As soon as you go inside the House of GM exhibition hall, you see the Hollywood walk of Fame. The hall floor was engraved with a star pattern that looked like the stars on the Hollywood Walk of Fame. It was an experience walking on a red carpet.

First exhibition model, Cadillac De Ville Gen3/ Photo: Huesoung Jun
First exhibition model, Cadillac De Ville Gen3/ Photo: Huesoung Jun

 

First exhibition model, Cadillac De Ville Gen3/ Photo: Huesoung Jun
First exhibition model, Cadillac De Ville Gen3/ Photo: Huesoung Jun
First exhibition model, Cadillac De Ville Gen3/ Photo: Huesoung Jun
First exhibition model, Cadillac De Ville Gen3/ Photo: Huesoung Jun
First exhibition model, Cadillac De Ville Gen3/ Photo: Huesoung Jun
First exhibition model, Cadillac De Ville Gen3/ Photo: Huesoung Jun

On the left side of the exhibition hall door, the iconic model, which covered one part of Cadillac history, captures the eye. The initial model of the Cadillac De Ville was released in 1959. This Cadillac De Ville was sold throughout the nine generations until 2011, and was loved by famous people from various sectors and classes around the world, including Elvis Freslie, who was a legend of pop culture in the US. De Ville 3rd Gen, which was released in 1965 and led a hard-top structure without a B pillar, was exhibited at the hall. De Ville, the full-size coupe-style sedan, is attractive and classic beyond sixty years of time. However, we had to enjoy them only with our eyes.

Flagship SUV Escalade A special model that shows the present time of the Cadillac (long body) /Photo: Huesoung Jun
Flagship SUV Escalade A special model that shows the present time of the Cadillac (long body) /Photo: Huesoung Jun
Flagship SUV Escalade A special model that shows the present time of the Cadillac (long body) /Photo: Huesoung Jun
Flagship SUV Escalade A special model that shows the present time of the Cadillac (long body) /Photo: Huesoung Jun
Flagship SUV Escalade A special model that shows the present time of the Cadillac (long body) /Photo: Huesoung Jun
Flagship SUV Escalade A special model that shows the present time of the Cadillac (long body) /Photo: Huesoung Jun
Flagship SUV Escalade A special model that shows the present time of the Cadillac (long body) /Photo: Huesoung Jun
Flagship SUV Escalade A special model that shows the present time of the Cadillac (long body) /Photo: Huesoung Jun

Now it's time for the present, after the great inheritance. On the other side was the flagship SUV, the Cadillac Escalade. The Escalade Special model with a long body was exhibited. It has a wider space than the former one.

The Cadillac Escalade Sports Trim was exhibited on the second floor./ Huesoung Jun

Cadillac Escalade Sports Trim model, which was exhibited on the second floor./  Photo: Huesoung Jun
Cadillac Escalade Sports Trim model, which was exhibited on the second floor./  Photo: Huesoung Jun
Cadillac Escalade Sports Trim model, which was exhibited on the second floor./  Photo: Huesoung Jun
Cadillac Escalade Sports Trim model, which was exhibited on the second floor./  Photo: Huesoung Jun

Cadillac Escalade Sports Trim, which has a young and sporty design, and the GMC Cierra were exhibited. The Escalade Sports Trim is known to have a young and sporty design. The GMC Cierra has a history of entering the Korean market for the first time as a premium model amongst full-size pickup trucks. All the exhibitions were for experience, excluding classic models.

A lucky draw event was held at the hall during the exhibition. A visitor is drawing a ball from a lucky draw machine in the photo./  Photo: Huesoung Jun
A lucky draw event was held at the hall during the exhibition. A visitor is drawing a ball from a lucky draw machine in the photo./  Photo: Huesoung Jun

A variety of experiments and events were offered during the exhibition. Customers who find hidden elements in different parts of the hall can get presents through a lucky draw machine. Customers who participate in a survey and provide personal information at the 2 FL Lounge have a chance to play the game.

A visitor is enjoying GL life style at the GM Music Board experimental zone./  Photo: Huesoung Jun
A visitor is enjoying GL life style at the GM Music Board experimental zone./  Photo: Huesoung Jun
A visitor is choosing music at the GM Music Board experimental zone./  Photo: Huesoung Jun
A visitor is choosing music at the GM Music Board experimental zone./  Photo: Huesoung Jun

The GM Music Board experimental zone behind a heritage car offers a space where one can listen to the player list, which includes the brand-lyric history of Cadillac and GMC. One can choose a favourite song while feeling the atmosphere of GM life.

Visitors are experimenting with making gypsum air fresheners. / Photo: Huesoung Jun
Visitors are experimenting with making gypsum air fresheners. / Photo: Huesoung Jun

The visitor has a chance to make gypsum air freshener through a reservation. GM invented the air freshener. If you plan to visit the exhibition, I recommend you make a reservation.

A visitor is taking a "four-cut life photo"./ Photo: Huesoung Jun
A visitor is taking a "four-cut life photo"./ Photo: Huesoung Jun
A visitor is laughing at his own picture after taking a "four-cut life photo." / Photo: Huesoung Jun
A visitor is laughing at his own picture after taking a "four-cut life photo." / Photo: Huesoung Jun

The "four-cut life photo" is the last experimental zone, where one can leave various memories with GM in the background without reservation.

Kim Taewan, the conductor of GM/  Photo: Huesoung Jun
Kim Taewan, the conductor of GM/  Photo: Huesoung Jun

Kim Taewan, the conductor of GM, explained on that day, "Cadillac De Ville and flagship SUV Escalade are met at the GM Overall Brand House, 'The House of GM' during the Timeless Legacy Special Exhibition. This is a rare opportunity to meet the past and present of Cadillac. The purpose of the exhibition was to offer customers a chance to experience the inheritance of Cadillac closely at the field by presenting the connection between the heritage of Escalade and De Ville. We hope many could participate in the Timeless Legacy event of Cadillac by visiting the exhibition hall."

 

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