[Consumerwide- Youngchul Woo Reporter/ Yohan Bok Reporter]  The 20th of October is the Day of Menarche annually, which has been designated by the Korean Association of Obstetricians and Gynaecologists in order to encourage participation and social interest regarding the menarche of female citizens. Celebrating this day, the sanitary pad industry began social contribution activities, including sanitary pad donations for teens. ESG activities, as such, can be a measure of consumption value.

According to the industry, on the 20th, Manyeogongjang is donating the entire profit of their official online mall on the day of the 20th to Holt Children's Services. The donation is used to produce sanitary pad kits for children who need them. An associated person from the Manyeogongjang said, "We came up with the idea of a campaign in order to support them in all aspects of their first menstruation period."

Aekyung Industrial Co. Ltd. has donated 5500 units of sanitary pads for teens with low-income families through an NGO, Good Neighbours. Good neighbours are going to pass on the donated products to the school social welfare office. An associated person from Aekyung said, "We decided on donating the sanitary pads, aiming to resolve and share the social issues of teens, which there are many who worry about due to the expense of sanitary pads in the economic crisis. We plan to continue making social contributions to resolve social issues."

Tempo, a female hygenic product brand of Donga Pharm, has donated 182400 units of sanitary pads to female citizens from vulnerable families through Gfoundation, an NGO. An associated person from Donga Pharm said that the donation this time is one of the largest donations, and Tempo is more than willing to support the healthy and safe lives of all the females."

Bayer Korea facilitated a donation campaign that encourages the health and menstruation of teen girls, and they donated the funds to Imbom, which is a health care centre for teen girls established by Seoul City. An associated person from Bayer Korea said, "We hope that there will be more awareness of menstruation-related diseases, which is very common, through a training programme about menstrual health and initiating treatment and management through expert doctors when it's necessary.

Tirlife has donated 2700 sanitary pads worth 20 million won to an NGO, Gfoundation. The donated sanitary pads are passed to females in vulnerable conditions. An associated person from Tirlife said, "It breaks my heart that many teen girls still lack sanitary pads, which are daily necessities for ladies, due to financial circumstances. We hope that they will have a healthy and safe menstruation period through good products."