[Consumerwide - HueSoung Jun Reporter / Yohan Bok Reporter] The sales record of new electric vehicles has plummeted due to shortages of charging infrastructure and inconvenience, and a decrease in national subsidies. Thus, Tesla and Polestar brands began offering discount sales in order to overcome the difficult market situation. However, a rebound doesn't seem so easy. Nevertheless, there has been some progress in electric vehicle sales.

According to the August electric vehicle sales trend, which Consumerwide got from Carisyou Datalab on the 19th, the sales record of electric vehicles recorded 10348 in August, which is a 29.2% decrease from a month prior (14614), and a 31.9% decrease from the same season last year (15193). The market share rate decreased to a single digit. The market share of electric vehicles remained at 8.3% during August in new vehicle sales. This contrasts with the rate of diesel vehicles, which recorded 17.4% in sales.

In the age category, customers between their 30s and 50s led electric vehicle purchases in August. The sales record of female customers are as follows; in their 40s, 421, in their 30s, 305, in their 50s, 258, in their 60s, 117, in their 20s, 58, in their 70s, 28. Male customers in their 40s purchased the most by recording 1125 electric vehicles. The rest of records are as follows; customers in their 30s, 828, in their 50s, 772, in their 60s, 587, in their 70s, 214, in their 20s, 153.

For the usage category, individuals purchased more than businesses. The entire purchase record of individuals is 4858 (female 1179, male 3679) whereas 2571 vehicles were purchased by businesses. Thus, it seems more businesses have got to choose electric vehicles.

In the regional category, Gyeounggido led purchases by recording in 1623. The rest of purchase records are as follows; Seoul 890, Inchoen 798, Gyeongnam 728, Busan, 711, Jeju 415, Daegu 335, Jeonnam 314, Chungbuk 289, Chungnam 257, Gyeongbuk 205, Jeonbuk 204, Gangwon 178, Daejeon 167, Gwangju 145, Ulsan 95, Sejong 75.

Performance of imported electric vehicle sales was noticeable in August.

The top five used to be taken by domestic brands in overall electric vehicle sales. However, it's been overtaken by overseas brands since August as Tesla, which is known as a strong brand among overseas electric vehicles, has joined the game.

In August, Hyundai ranked first (A electric vehicle) by recording 1001 in electric new vehicle sales. And the rest of records are, Kia B 821 (2nd), Kia C 551 (3rd), Kia D 456 (4th), Tesla E 431 (5th). In the domestic vehicle category, the top 10 was taken by Hyundai brands, excluding Chevrolet (1 vehicle brand). For imported brands, Tesla, BMW, Benz, Volkswagen, Mini, Polestar, Porsche, Audi competed furiously.

Overall, Kia, Hyundai, BMW, Benz, and Tesla competed in domestic electric new vehicle sales. Kia took the top by recording 1828 in total during August. The rest of the top ten brand records are as follows; Hyundai 1694, BMW 788, Benz 749, Tesla 696, Volkswagen 277, Genesis 258, Chevrolet 256, Mini 189, Audi 185, Polestar 185, Porsche 179, Fuzo 100, Lexus 15, Volvo 3. Domestic brands won the August competition. However, overseas brands are improving. The sales rate between gas vehicles and electric vehicles according to brands are Kia 5.2% (1천828 electric vehicles among 35037), Hyundai 5.10%, and Genesis 3.10% in August. On the other hand, the sales rate of overseas brands is rapidly progressing. For the case of BMW, they have recorded 12.5% by selling 788 electric vehicles out of 6305 vehicles in August. The rest of rates are Benz 11.4%, Audi 11.9%, Volkswagen 19.5%, Porsche 16.1%, Mini 18.2%, Fuzo 54.3%. Thus, Korean electric brands have got to speed up replacing gas vehicles.