Writer's note:  April 22 is the Earth Day. The day was made to raise awareness about environmental pollution. This day has begun purely from civil campaign differently from the UN World Environment Day (June, 5). The Earth Day was made right after the offshore oil rig disasters at the California, USA, in 1969, hoping that more people would be interested about environmental issues. Since then, they have facilitated various actions to raise awareness on climate change and necessity of low carbornate life practice for reducing green gas in the industry level. Having the history behind, I would like to report on how industries in Korea are taking the issue as we are facing the 53th anniversary of the Earth Day.

[Consumerwide_Jinil, Kang Reporter / Yohan, Bok Reporter]April 22, the Earth Day, Communication industry in Korea has responded with various actions. These steps of Communication industry can be a solid information for the customers who prioritize consumption value based on ESG management and environment protection when they purchase communication services.

On the day of 21st, LG Hellovision is participating 'Love earth, Moamoa' campaign for their staffs and executives. They are expecting to contribute for the employment of people with disabilities and the environmental protection through a resource recycling project. The campaign is not a day event, but a 2 weeks project between 5th and 22nd. The campaign is made of various events, which includes goods donations, donation for Goodwill store contruction project, staffs and executives photograph exhibition, art contest for the children of staffs and executives. In particular, 1000 goods donations are selectively collected by LG Hellovision staffs and executives, which include clothes, accessaries, and daily supplies. Afterwards, those goods are donated to the 18 Goodwill stores for re-sale. All profits from the sale is going to be used for social participation and independent living of people with disabilities. Besides, LG is passing on donations for the Goodwill store construction, aiming to encourage independent living of people with disabilities.

Meanwhile, SKT is hosting an experimental reusable cup space at the '2023 Earth Day event' in cooperation with a social business called "Happy Connect." The whole event is held in Seoul's Gwanghwamun Square, Noliemadang, on the 22nd. On that day, starting at 11 a.m., they are providing free coffee and passing on a lifestyle that might help the citizens become familiar with reusable cups. This project is designed for the environment.

KT has volunteered on the "Hangang Jikimi' project in cooperation with the 'Seoulsi Hangang project operation headquarters'. Their work was held at Banpo Hangang Park, Seochogu, Seoul, on the 20th. They removed noxious plants that disturbed the ecological system of the area. For the volunteer work, KT explained that they have planned for this volunteering opportunity as an opportunity to build a business culture that is focused on communication between staff members. As well, they aimed to refresh ideas on the ecological environment of the earth through the activities. For the volunteer work, 15 staff and executives participated from KT Gangnam, the western area headquarters. They were busy removing Japanese hops and Asian tearthumb. Both are noxious plants designated by the Ministry of Environment, Korea.

KT also passed on 20 books related to a life respect during their visit to Bangbae happy dream site, which is the local children's center located in Seochogu, Seoul. (Volunteers of love) During the visit, KT staffs and participant children talked about signification of variety of lives and practical steps for sustainable earth. In relation to this, Jeong Seongsu, director of KT Gangnam west area headquarter, said, "Begin with the 'Hangang Jikimi' project, we will be initiative in taking responsibility on ESG management which expand social and environmental value based on coexistance between man and nature."