[Consumerwide_Hayoung, Chang Reporter / Yohan, Bok Reporter]  Vegan is one of the first words that we may think of considering a consumption value. Vegan, which initially means vegetarian is now being highlighted in the beauty and fashion industry. Today, hearing a vegan cosmetics and fashion doesn't feel strange anymore. Probably, the animal-test prevention law might have contributed to the change in social recognition of cosmetics.

The animal-test used to be practiced without any questions. But, now, not practicing the animal-test has become a reasonable thing to do for cosmetics. Perhaps vegan beauty has already entered this path. In some years, the vegan product could turn only way for cosmetics.

An American market research institute, Verified-market-research, has reported that the scale of global vegan cosmetics was approx. 15.1 billion dollars (19.7885 trillion won) in 2021. And, they estimate it will record an annual compound growth of 6.1% by 2028. Statista, another market research institute, also predicted a similar flow, which is an annual average 6.3% growth.

Followed by the Korea agency of vegan certification and services, the domestic vegan cosmetics market has grown 4 times by 2022 (570 billion won) compared to 2013 (160 billion won).

It is not easy to change eating habits to vegan, but replacing the products for daily use with vegan can be easy. In any case, we purchase and use clothes and cosmetics. Just by checking the vegan certification, we can easily choose products that are free from the animal-test, which doesn't use animal-origin materials or test animals while it is free from cross-contamination in the manufacture process. The vegan certification mark is found on the container and box case of a product.

New releases of vegan beauty products are spreading to various items which include makeup products instead of remaining in skincare products. The price range has no difference from regular products. Among the mid-low price cosmetics, vegan beauty is taking a big portion today. In addition, as consumers continually choose the vegan beauty, more products will turn to vegan. The choice of consumption changes the market, and the market changes the world. A consumption value is beyond practicing personal value. But it has the power to transform the world.