[Consumerwide - HueSoung Jun Reporter / Yohan Bok Reporter]  Ottogi is proposing the value of a sweet home, which is a home full of happiness, today through their participation (sponsoring the Happy Project Hall, one of the major exhibitions during the Fair) at the 2024 Seoul Living Design Fair held between February 28 and March 3rd in Coex Seoul.

At midday on February 28, a significant number of people went to the Ottogi Happy Project Exhibition Hall at the Seoul Living Design Fair (Exhibition Hall D). The Ottogi Happy Project Hall is designed to propose a direction for the living industry while discovering major trend keywords of the year through presentative designers in this era.

In the exhibition, Ottogi has told the story of families through eight persona rooms and two lounges. Each room presents the taste of family members, and the home space covers lifestyle changes due to modern trends.

The first room is Daddy's room. Daddy enjoys cooking; thus, the room is decorated with Ottogi representative products, including curry and kechup, to pass on the heart of Daddy, who cares about family meals in relation to happiness. Many visitors took photos of the exhibited goods.

The second room covers the "dreaming bedroom of the lastborn child, who is fond of books". Soon as you enter the room, plenty of books are sitting on the shelves, along with an Ottogi character toy on the window frame, as if they welcome you. You can purchase exhibited goods in the third room ("your happiness grows larger once you design life"). The fourth room ("the youtube creator's dreaming single house of one-jib-ler") is decorated with video plays and three convex mirrors, whereas the ninth room ("the cat lover, grandma's sowing room") contains a black cat toy that was more than interesting. Besides, rooms were decorated with the following themes: "me alone lounge of marketer Dal" (5th), "our home decorated by mom, the environmental activist" (6th), "genuinely clean shower room of uncle" (7th), "room of Grandpa, the baristar who enjoys coffee roasting" (8th). The way they guided us using a tiny hole for checking out the room was a unique experience.

The ninth room was the most popular with guests. It was a lovely, comfortable yard—the son's palm garden, where he feeds food to cats. People kept going to take pictures.

The book exhibition, sales, and signing event were held on that day at the Madang and Library sections. As time passed, this section of the hall was packed with people.

In relation to the exhibition, an associated person from Ottogi said during an interview with Consumerwide, "Ottogi, the food company, has been initiating a variety of activities to promote brand image since a couple of years ago, while constantly seeking after their core value, "Sweet Home," for the last 55 years. Focusing on value, Ottogi has expressed these ideas through the space beyond a house, a room with happiness. They also facilitate food festivals under the same agenda. We participated in the Living Fair as an extension of the idea that 'food is on the table'. We hope our visitors will experience a happy, sweet home in an 8-person and 8-colour space that is expressed through heritage products and goods."

Annually, over 150,000 people visit the Seoul Living Design Fair, which is one of the largest living and lifestyle exhibitions. 450 Korean and global brands and businesses will take part and offer a broad range of contents this year.