[Consumerwide - Jinil Kang Reporter / Yohan Bok Reporter] Chicken and convenience industries are tasting the full scale of Asian Cup as sales records of chicken and beer rapidly increased on the first day (15th) of Asian Cup in Korea while cheering Korean teams. The consumption value during the cheering was chicken and beer.

On the 16th, according to the industry, the first match of the 2023 AFC Asian Cup group league (E), which included Korea and Bahrain, was held on the 15th. On that day, Korea won Bahrain 3 to 1, which resulted in an increase in the sales record of chicken franchises in Korea on that day. In particular, the sales record of BBQ increased by 67.2% compared to a week prior and 61.4% compared to a month prior. The sales record of BHC also increased by 40% from a week prior, 30% from a month prior, and 40% from the same month last year.

An associated person from BHC said, "Chicken is one of the most accountable foods for many soccer fans in Korea during the live sports event. Regardless of being Monday, the sales record of franchises has sharply increased during this game."

The sales record of chicken and alcohol drinks at convenience stores has also increased rapidly. The sales record of Emart 24, one of the convenience stores, has increased by 51% from a week prior, when the game was held, despite being Monday. During the same period, the sales record of alcohol drinks, which are highball and whisky, and sparkling water and ice that are often used to make cocktails increased by 39% (highball), 22% (whisky), 57% (sparkling water), and 21% (ice).

At the GS25 convenience store, the sales record has increased fourfold from a week prior. The sales record of alcohol drinks and snacks that are often consumed during soccer games has also increased by 61.2% (imported beer), 55.4% (dry snack), 78% (frozen snack), and 39.3% (snack). The delivery and pickup records of "Our Town GS App" regarding chicken, fried snacks, and beer have also increased, each 5 fold and 2 fold.

The sales record of Seven Eleven also increased by 40% (imported and Korean beers) and 20% (immediate chicken and squeed) from a week prior.

An associated person from Emart24 said, "The coming match between Korea is held on Saturday; thus, we predict that there will be even greater consumption of drinks and snacks.