[Consumerwide - Jinil Kang Reporter / Yohan Bok Reporter] A green space, Greentea Universe, appeared at Seongsu. This is a flagship store of Innisfree, Innisfree The Isle Seongsu, that bears a limitless island worldview. Their first event in this space is the Greentea Universe pop-up store, which is designed to provide experimental programmes based on the story of the fundamental component of Innisfree products, Greentea, including pioneering, discovery, creation process, heritage of the greentea component, and effectiveness. The Greentea Universe space was full of beauty-based value consumers from various age groups, and they all seemed full of energy and life, enjoying the time while taking photos of each other.

Beauty-based consumers of various ages are fully enjoying four experimental zones in the Greentea Universe.

The Greentea Universe is made of four zones to provide an experience of the Greentea world view. Greentea Quiz Zone, Green Tea Heritage Zone, Collagen Zone, and My Green Tea Zone are located adjacent to the walking path starting from the entrance of the pop-up. Stamps are given on the pop-up guide card to visitors for participating in each programme offered in different zones. Participants in all stamps can receive a large sample of Innisfree.

The experimental programme begins with the Greentea Heritage Zone, which has a quiz event relevant to greentea. They give out the first stamp when a visitor solves a simple quiz, along with a welcome kit.

Greentea Heritage Zone is a space where you can learn about the history and ingredients of Greentea products from Amorepacific Group. A second stamp is given for leaving a photo at Greentea Falls after walking along the history rail.

The Collagen Zone is covered with a hot pink color. There are plenty of mirrors, which reminded me of bloated, tiny collagen pieces. LeoJ, a popular beauty YouTuber, has directed a special. You can win the third stamp by leaving a photo.

Fourth My Greentea Zone offered an experimental programme where one could make one's own sticker label upon taking a photo at the booth and uploading it to the official Instagram account of Innisfree along with a hashtag. You can also get label stickers for two brand models of Innisfree, Jang Wonyoung and Mingyu, and the fourth stamp.

On that day, Seong Haemi (Seoul residency, in her 40s), whom I met at Greentea Universe, said, "Innisfree has a young image, so I haven't thought about using them. But, after my experiences today, I changed my mind. Their packaging is luxurious, and the smells are pleasurable. I will use the samples first and consider purchasing the products."

Lee Ganghee (Seoul residency, in her 40s) said, "The new package design of Innisfree is clever. Due to the use of the colour, which is a luxurious green, the product feels like a product of the luxury line. I smelled a handcream product, and its luxurious smell surprised me. I simply came out having fun and participating in events. However, I am going to try on all the samples I received at home."

Ms. Yoo Minhee (Seoul regidance, in her 20s) said, "I work close by this pop-up, so I came all the way with my colleagues during the lunch time. We've been refreshed at the Greentea Universe and are getting back to work. I am satisfied because I got pretty photos anywhere in this pop-up. I am going to recommend other colleagues come." Mr. Kim Junsang (Seoul regidance, in his 20s) said, "I came with my girlfriend. We are both using Innisfree Greentea line products. After seeing pop-up ads on the homepage, she suggested we come and check out this pop-up. What surprises me the most is the fact that the green tea cosmetics were first released in 1989, which is ten years older than me. Such a long history. I was glad that we could have so much fun by participating in events while getting some knowledge about the products."

Ms. Park Seongshin (Illsan regidance, in her 20s) said, "I am a university student and came with friends since it's not far from our school. We had fun taking photos in different parts of this pop-up. I got to discover a wide range of people here, including a grandpa who was taking photos and enjoying the time walking around. I thought that Innisfree was a brand for our generation, but it seems to be a brand favoured by even grandparents. I might present the products of Innisfree to my grandma."