[Consumerwide_ Yohan, Bok Reporter]  Coca-cola brought a beach to the center of the city. Without going to the beach, you can experience waves on the sand by the beach through a media popup event. It's a video, but you almost feel as if you really are at the beach. If you could spare your time, I encourage you to experience these cool waves at the beach through a Coca-cola popup event.

Coca-cola is running a Dreamworld popup event at the Wisepark Hongdae Seoul. This popup has a theme of 'eternal nature', and expresses Dreamworld made of light and sound, which work is created by Creation and Arte Museum. The event is held between 22nd of Oct to 4th of Dec.

This popup art zone exhibits 3 selected pieces of artwork among Arte Museum pieces, which fit into the popup theme, eternal nature. Three pieces are ▲ endless surreal beach, 'Beach cloud', ▲self glowing fantastical jungle, 'Jungle glow', ▲shinning cloud and thunder. The exhibition artworks are D'stric (Artemuseum)- Coca-cola cooperation work.

 Along with this, the popup event hall prepared various photozones where you could leave a picture of the day having Coca-cola Dreamworld product background, and a space tasting limited edition, 'Coca-cola Zero Dreamworld, the taste of Dreamworld', the new release.

Ahead of the event, I was able to check out Dreamworld popup through a media opening event operated by Coca-cola on 21st.

First of all, the entrance of the popup artzone has already caught my eyes. The new release, the Coca-cola Dreamworld bending machine, is an entrance door leading to the Dreamworld. As you open the bending machine and enter, there is a beach in front of you. The waves hit the beach sand and made water spray. Almost felt as if I really was standing at the beach. Beautiful clouds holding lights while constantly changing shape and adding radiant colors provided a magnificent, immersive experience. The name of the piece is 'Beach cloud'. Man, woman, old, and young, whoever stands in front of this piece becomes a child. Happiness is close on the faces of visitors just like playing at the beach having one's foot in the water.

After passing the 'Beach cloud', when you get to the next artwork, the 'Art zone', you will bump into those animals playing around. Those animals are wearing the color of the background on their transparent bodies in the self-lighting environment. This is like something that you could only see in dreams. In particular, kids (among family unit visitors) would love this piece of artwork. The name of this piece is 'Jungle glow'.

As I stood in front of the third piece 'Thunder', it gifted me a magic-like experience with fantastical clouds and lightning. This fantastic spectacle was hard to verbalize.

When you are outside of the popup art zone, Dreamworld Zone, which is decorated with Coca-cola, Dreamworld is waiting for visitors. Here you could taste the 'Coca-cola Dreamworld' and leave a picture of the day at the Photozone. In particular, on the corner of the Dreamzone, they have prepared photo sticker machines for the picture of the day. You may have a chance to take pictures of the day with  a Coca-cola Dreamworld background by standing in front of the machine, and making various pauses.

This Coca-cola Dreamworld popup operates between 22nd of Oct to 4th of Dec, for 38 days. You may participate in the event, whether a reservation or a Fasttrack ticket. Reservations are made through the 'Naver reservation system' from 21st of Oct. Or, You could get a Fasttrack ticket by participating (lottery system) in a 'Dreamworld popup Consumer give away ticket event' through e-commerce channels and the official Coca-Cola application on your smart phone (Coke play). With a Fasttrack ticket, you have access to enter without reservation at any time. If you haven't got any of these chances, you could stand by to enter on the day of the event.

On that day, a Coca-cola-related person said, "We designed this Dreamworld popup event aiming to provide an experience of magnificent and overwhelming immersion by stimulating 5 senses, that one may feel the dream as reality. We hope that you can join this unique, magic like experiences where you could experiment the fantastic dream world of endless imagination right in the middle of an ordinary life.