[Consumerwide_ Yohan, Bok Reporter]  Ottogi has chosen Jin, the BTS member, for their commercial model. Through the synergy of Jin, who's been loved by global fans with his neat and sophisticated images, they are hopping to go further in the global and domestic market by upgrading their brand value.

On the 9th, followed by Ottogi, Jin, the BTS member, became the commercial model of Jinramen. Starting from the 11th, 'Jinramen TV CF with Jin' is going to be on air. Through Jin's expression in the CF, 'Finally, genuine heart worked!', they have emphasized their core value, 'genuinity', which connects with Jin's sincere attitude towards music and his thoughts about the taste of Jinramen. Jin is introducing the deep and intense taste of Jinramen with his cheerful sense and authentic tender voice in the CF, while he is expressing the sincere heart of Ottogi, who's been constantly seeking after the better taste by using good ingredients for a long time.

In particular, Jin catches attention by presenting his Myeonchigi skill by holding a full of noodles on his chopsticks. (Myeonchigi: nonstop noodles eating skill) He's already been showing off his skills during the former ramen mukbang (eating livestream). The CF has added fun commercial sense by using the rhythmical comment, which concept lays on the fact that Jin has the same name as the noodles (Jin-ramen); in the last scene of the CF, Jin says, "Jin, would you love ramen?...I love Jin-ramen!" (Korean order: Jin, ramen love? Jin-ramen love!) Through Jin's expression in the CF, 'Finally, genuine heart worked!', they have emphasized their core value, 'genuinity', which connects with Jin's sincere attitude towards music and his thoughts about the taste of Jinramen.

An Ottogi related person has explained, "Jinramen's genuine heart towards taste, which brand has been maintaining a good taste for a long time, connects with Jin, the BTS member, who has a tender chrisma. That's why we've chosen Jin. In particular, he's been sincerely striving on one field and reached the highest position. This has a solid link to our product value. Through the synergy with Jin, who's been shining with a unique presence as a global artist, we are hoping to pass on the brand value of Jinramen, our best seller, in an effective way as we are facing the 35th anniversary next year. Having our new CF model as a leading force, we are planning on jumping to the domestic and global market on a larger scale."