[Consumption value-ESG] The ESG activities of business include protecting the honey bees and resource circulation.

[Consumerwide - Hayoung Chang Reporter/Yohan Bok Reporter] The beauty and life product businesses participated in ESG activities for environmental and social contribution.

Atopalm has donated 15 million won for making the bea garden with a variety of trees and flowers at Yanggugun Gangwondo, celebrating World Bee Day. Iloom has offered upcycling materials while also supporting the creative activities of children in partnership with Goyang Children's Museum.

Atopalm, the skincare brand of NeoPharm, has donated 15 million won to make a garden that provides plants, aiming to protect the number of honey bees in the area on May 20, celebrating World Bee Day. It's been fully funded by NeoPharm through an event called "Children's Environmental Drawing Competition" that was held in April as a part of the I Love Green campaign. They donated a certain amount of money in equivalence to the number of participants, and a total of 2907 children participated in the competition. The donation is going to be used to make an Atopalm honey bee garden at the infants' experimental centre, which is facilitated by the Civilian Control Zone National Forest Management Centre of the Ministry of Forest, aiming to protect a variety of wildflower species and plants through the "Forest of Piece" (organisation). They plan to plant a total of 1040 pieces of trees, including 10 Pseudocydonia sinensis, 30 sun peach, and 1000 Rhododendron yedoense, by the end of the month. Atopalm said, "We are trying to contribute to protecting the number of honey bees by improving environmental conditions through making forests with plenty of flowers and plants. Also, we plant to offer a beautiful and safe space for children who are using the infant forest experiment forest."

Meanwhile, Iloom is offering an upcycling experience that holds new value by providing the upcycling materials and supporting creative activities during the Value Discovery of Children programme that is held by Goyang Children's Museum during the 2024 Museum and Art Centre Week. The 2024 Value Discovery of Children programme is designed to offer upcycling experiences to children by using the local environment and construction sets. The whole project is made up of Designing Our City, which involves children in planning and constructing a project based on the theme "Nature and Co-existance," and Eco-Azit, which is an upcycling exhibition led by Yeon Jinyoung, the artist. They also made a play space and resting area for children by using the matress waste (leftover cotton and springs). Iloom said, "We initiated a partnership with Goyang Children's Museum for their upcycling program, as their program is in line with our brand value, which seeks the coexistence of the environment and society. Iloom, the Happy-Aliance membership company, will continue various corporative works that contribute to the healthy growth of children, such as supporting children at risk in terms of food supply by improving their environments."