[Consumption value-field] Visitors are paying attention to Pulmuone Amio during the 2024 Megazoo in Korea. The consumption value in the pet food industry.

[Consumerwide - HueSoung Jun Reporter / Yohan Bok Reporter]  A pet industry exhibition, 2024 Megazoo, was held at the first exhibition hall of Ilsan Kintex between May 17 and 19. A number of businesses in the pet industry, including food, dog strollers and equipment, clothes, and insurance-related businesses, participated in the exhibition. Consumers are paying attention to Pulmuone Amio, a pet food brand that was launched in September 2013 by Pulmuone, a brand that has been known to release healthy food for many years after having had a number of cat death cases due to unknown causes recently. The "meal with nature," which uses ingredients based on animal welfare, and the "restaurant that holds health," which is a healthcare recipe for each function based on the recommendation of the animal doctors, offer product lines.

On May 18, the exhibition hall of Pulmuone Amio presented the "meal with nature" product based on nutritional food recipes and the "New Healthy Cat" product.

"Good food policy for pets,"  a catchphrase displayed right at the front of the exhibition hall, catches eyes. Pulmuone Amio marks the name and amount of every single ingredient, including special ingredients, while also making efforts to make strict regulations on 36 types of harmful ingredients. They perceive it to be more strict than the government regulation.

The tasting corner was crowded with visitors, who were busy checking out the details of the products for their pets. They listened to the people from Pulmuone Amio and got samples of products. At the photo zone, those pets with noble postures had attracted people passing by. The pet owners seemed happy.

A person from Pulmuone Amio said at the exhibition, "We are offering a healthy product, which consumers can fully trust based on our ingredient policies that exclude 35 harmful ingredients while also handling the product from the farming stage. We care for both the animals that produce eggs for us as well as the pets of our customers. Customers who aren't familiar with the Amio brand are paying attention to Amio based on their positive experience with Pulmuone during the exhibition."