[Consumerwide_Hayoung, Chang Reporter / Yohan, Bok Reporter] The fashion and beauty industries in Korea are practicing ESG through facilitating a playground for everyone, mentoring young job applicants, and reducing carbon emissions.
The fashion and beauty industries in Korea are practicing ESG through facilitating a playground for everyone, mentoring 130 young job applicants, and reducing carbon emissions. The 'playground for all' is partially made with recycled materials, and Amorepacific staff and executives have facilitated young adult mentoring. Puma announced their carbon emission reduction resulting from the expansion of using recycled materials during their report.
Nike hosted a 'playground for all' project where anyone can enjoy the joy of sports in an open space in cooperation with a Child fund, and Seoul lifelong education institute. The space is located in Seoul lifelong education institute facility, Geumcheongu, Seoul, on a 1613m2 scale. This facility is designed for anyone, regardless of their age, gender, and physical conditions, aiming to enjoy sports and play. Nike shoes and clothes, which have been donated by the 'Nike recycling and donation' program, a Nike 'Move to Zero project', are used for playground materials. Collected products are given a new life as storage and ground chips in the playground by using the "Nike Grinder". The space is made of a baseball court, a futsal field, and a play zone centering around a running track.
Nike has explained that "It is meaningful that we leave a footprint of social responsibility and practice of sustainability behind. We tried to contain our passion to construct a sustainable community in local society along with embracing the environment."
Meanwhile, Amorepacific empathy foundation facilitated 'Career mentoring' for young adults on the 25th as part of their 'ESG support project aimed for young adults'. Mentees are divided into 22 sectors, which include Seoul Volunteer Center, business plan, global marketing, data analysis and strategy, digital development, intangible property law affairs, product plan, development and research, livecommerce showhost, cosmetics manufacture technology.
29 Amorepacific staff and executives volunteered as mentors. Mentees were split into groups of 5 to 6 people and were matched with one mentor. The carrier mentoring was held for 246 young adults who participated in the event along with staff and executives of the Yongsan Dregons, which is a voluntary corps made of citizens, local government and an educational institute in the Yongsangu area. 130 participants were matched with the staff and executives and had a chance to hear about tasks, work environment, preparation process, carrier development tip while visiting business places including the headquarter for two hours. Amore is planning on an additional carrier mentoring session in the second half of the quarter considering participation of young adults in other provinces.
Puma announced a sustainability report in public, which included their success in making 7 out of 10 products with improved resources in 2022. Referring to Puma, better resources mean materials certified in the place of production, which include cotton and recycled polyester. Puma has reduced carbon emissions by 32% since 2017 by inventing materials that have less CO2 emissions and an improvement in environmental impact.
Puma has been trying to complete their mission to make 9 out of 10 products with even better materials by 2025. Currently, Puma is making over 50% of polyester clothes and accessory products with recycled resources, as well as expanding the use of recycled cotton. Puma is moving forward with their RE:FIBRE project which targets extending polyester recycling technology from their former project, RE:SUEDE, a "forever better' test project, which targeted at inventing biodegradable running shoes. In addition, Puma has increased the use of recycled energy in Puma supply chain companies. Puma stores, storage and offices are already running with 100% recycled energy.