[Consumption value-May project-Delivery app③] Delivery apps are accelerating value-consumption through practicing ESG work, including campaigns and volunteer work
[Consumption value-May project-Delivery app③] Delivery apps are accelerating value-consumption through practicing ESG work, including campaigns and volunteer work
  • HueSoung, Jun Reporter / Yohan, Bok Reporter
  • 승인 2023.05.29 10:38
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Delivery apps are accelerating value consumption through ESG practice, which activities include campaigns and volunteer work. /Photo: each company website captures

[Consumerwide_ HueSoung, Jun Reporter / Yohan, Bok Reporter] Delivery apps are accelerating value-consumption through ESG practice work, including campaigns and volunteer work. Earlier, we've been focusing on reviewing environmental promotion activities facilitated by delivery apps, which include providing options for reusable containers and not receiving free side-dishes. This time we would like to talk about some other aspects of their campaigns, such as reducing the use of plastics, volunteer work, and sharing.


Baemin promotes 'reducing the use of plastics'...consumption based on ESG value.

Baemin is trying to build a circulation economy system in cooperation with Asansi, whose domestic area focuses on 'resource recycling', an environmentally friendly policy, and resource collection through robot technology aiming for high efficiency, supported by one of the members of a legislative body, Gang Hoonsik, so consequentially, their containers for delivery might be recycled with higher values.

A total of 20 plastic-waste collecting robots for delivery containers have been installed in Asansi. Soon as the user places a PP lid on the delivery container, the robot AI finds out whether it's recyclable through analysis of the conditions of the lid, including types of material, size, color, and pollution. These lids which went through the sorting process are produced as a new material through a chemical business, and they estimate the amount of resources provided by a robot is probably about one to two tons during a month.

Also, Baemin is providing environmental choices for business owners by offering eco-friendly containers for sale from March 2018. For eco-friendly packaging, Baemin has been developing systemic standards which include product assessment, giving preferential treatment for use of biodegradation components, while avoiding over-packaging and use of composite materials, which materials are uneasy to recycle. Since 2019, Baemin has been providing EL-606 (Ministry of Environment) certified eco-friendly delivery containers, which are evaluated to decrease use of plastics down to 50%. Among the certified containers, containers for soup are approaching 30% of the regular product sales record, which has been considered as high.

Additionally, in cooperation with the Ministry of Environment, Korea plastic container association, Korea Franchise association, and Resource circulation social solidarity, Baemin has been trying to reduce the use of plastics, including the delivery containers max 20% by standardising delivery containers, producing the containers thinner, and various efforts.

Later on, Baemin is going to present it to the public and sell the container which they've invented through a plastic form technology and perform a 30% reduction in plastic use. Besides, Baemin has released a paper container that melts in water. An eco-friendly material coating technology has been applied to this paper container in cooperation with Hansoljeji since March 2021. Former paper containers can not be recycled because of PE material-based coating. The eco-friendly coating container can be recycled as a paper category because the coating material melts in water. Earlier, Baemin also released removable stickers which make recycling easy in August 2020. By July 2021, the sales of removable stickers will take 30% of overall sticker sales.

Baemin is initiating to use eco-friendly packages and products. In the case of Bmart, which is an immediate delivery service offered by Baemin, they use paper fillings instead of plastic fillings along with the slogan, 'B-mart packaging that cares about the earth'. They have removed silver metal coatings to ease the recycling process. Icepacks for delivery are 100% filled with water. Plastic biodegradable bags​ are made of corn powder-based material. And the package is filled with paper instead of plastic fillings in order to practice 'eco-friendly' service.

Meanwhile, Yogiyo is reducing the yearly use of disposable cups by up to 160 thousand by changing disposable cups to reusable cups in the cafes of their company since June 2021. 

/Photo: a Yogiyo staff member who is using a reusable cup/ Yogiyo<br>
Meanwhile, Yogiyo is reducing the yearly use of disposable cups by up to 160 thousand by changing disposable cups to reusable cups in the cafes of their company since June 2021. / Photo: A Yogiyo staff member who is using a reusable cup.


Yogiyo is practicing value-consumption through omnidirectional-ESG.

Yogiyo is facilitating the Green Campaign to resolve plastic waste problems. The core of the campaign, which aims at the settlement of a resource circulation culture, is establishing a resource circulation infrastructure through upcycling plastics including delivery containers, in partnership with businesses in various sectors in the end. As a part of the campaign, Yogiyo has produced recycled goods and face-shields for medical teams out of plastic waste collected by zero-waste boxes from customers. Also, Yogiyo hosted seasonal campaigns along with businesses who care about the environment, including Cocacola Korea. They have collected 12.5 tons of plastic waste during the entire season (6 seasons).

Yogiyo is facilitating an environmental protection practice campaign in their work place. The campaign involves their staff and executives and the activity includes delivering container waste recycling and habituating tumblers instead of using disposable cups. In particular, they have reduced the use of disposable cups down to 160 thousand by changing cups in the cafe of their workplace to reusable cups since June 2021.

Yogiyo is actively involved in restoring the environment by transplanting trees. Yogiyo gives out companion trees for all the new workers in the company. Every time a single companion tree is given to the staff, a tree is transplanted into the old forest of Gangwon province. This is a step to participate in forest ecology restoration.

Yogiyo is participating in various sharing activities in order to respond to social responsibility. The activity includes 'Happy two meal challenge', 'Yogiyo sharing partner', 'Rider safety campaign', 'Enhancing rider protection campaign', 'Staff and executives participating activities'. First of all, the 'Happy two meals challenge' is a part of the 'Tasty happy donation campaign' which they passed on happy lunch boxes for children who are from disadvantaged families in 2017. When customers donate through the Yogiyo app, 10% of the donation is returned in points. Customers can donate a minimum of 1 thousand won to children from disadvantaged families. In 2021, the cumulative donation was 20 million won. Yogiyo has been cooperating with partners in various sectors for children from disadvantaged families, which initially aims to practice sharing values. In 2021, they have supported 2.6 thousand children in cooperation with Bonjuk, Bondosirak, Issac Toast, Locknlock. They are planning on expanding the project further, cooperating with various franchises in the domestic area.

Yogiyo has been hosting the Safety Campaign, which aims to support safe driving and delivery of  motorcycle riders, since 2019. As a part of the project, they have been giving out various free goods in every hard season (extreme hot and cold season) as well as safe delivery guide information for vehicle management and driving. Staff and executives participate in volunteer activities. Yogiyo had been facilitating various volunteer activities before Covid 19. The activity includes collecting donations through a charity bazaar at the cafe of the company at the end of the year, and volunteering to deliver lunch boxes. After getting through Covid 19, Yogiyo changed all their activities to untact activities, which include making braille books, barrier-free subtitles, and cotton masks, ultimately aiming to practice sustainable management through staff and executives participating in creating social values.

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