[Consumption value-May project-Month of Appreciation④] Chicken industries are practicing ESG through donations.
[Consumption value-May project-Month of Appreciation④] Chicken industries are practicing ESG through donations.
  • Jinil, Kang Reporter / Yohan, Bok Reporter
  • 승인 2023.05.22 16:44
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Reporter's note- In the month of appreciation, businesses are initiating ESG practices, including donations. Service, sharing, and contribution are one of the guidance for the consumption-value-based customers. In particular, in May, the month of appreciation, a number of businesses initiate various activities. If you are a customer based on consumption value, you have to check out steps of businesses regarding social responsibility.

The chicken industry is passing on sharing values through various donations, including chickens and cash contributions, as they welcome the Month of appreciation.

[Consumerwide_Jinil, Kang Reporter / Yohan, Bok Reporter] The chicken industry is passing on sharing values through various donations, including chickens and cash contribution as they welcome the Month of appreciation.

The Chicken University of BBG has hosted a 'Good donation' event on the 10th as they welcome the Month of appreciation.

The Good Donation is a presentative social contribution activity which BBQ has been hosting for the last 24 years. They have donated 100 chickens to the children of disadvantaged families who were visiting a local children's center alliance located in Hwaseongsi, Gyounggido. Having the Children's day ahead, last 3rd and 4th, they have donated 200 chickens to Iecheonsi local children's center alliance, social welfare facility, the House of Rael, Haeoreumteo.

Meanwhile, the Kyochon Chicken has donated 30 million won through the ‘The 9th Kyochon 1991 Ladies Open’ tournament, which is a KLPGA (Korean Ladies Professional Golf Association) tour, on the 8th. Donations are saved through the 'Kyochon 1991 Donation Zone' which is operated during this tour.

The 'Kyochon 1991 Donation Zone' is a sharing program which saves 500 thousand won for each tee shot of the players aiming at particular holes for the donation zone. This time, they designated the 19th hole for the donation, and a total of 21 times, Tee Shots was succeeded, which was worth 10,500,000 won. Kyochon is going to use the donation of an additional 30 million won for the rising sports stars in the Busan area, along with 30 thousand won.

Nene Chicken has passed chickens for 60 households from disadvantaged families through Inchoen Donggu Hwasu 1·Hwapyoungdong local society guarantee consultative group. The chickens were donated by Nene Chicken Songhyoen branch as they celebrate the Month of appreciation. The Nene Chicken Songhyeon branch has been donating chickens two times annually.

Outback Steak House, which is run by BHC Group, has hosted a social contribution activity through the 'Loveback Campaign' at the Jeonnam University Children's Hospital, on the 2nd and 4th. The Outback 'Loveback Campaign' is a social contribution activity which practices the value of share for the local society, feedback about love business received from customers. The Outback began cooperating with Jeonnam University Children's Hospital in 2018 and is continuing their sponsorship of children's patients.

Puradak Chicken received an Appreciation Award from Gangseogucheong based on their steady social contribution activities which are seen as enhancing social welfare and spreading sharing culture in the area. Excellent contributors such as Puradak Chicken are chosen through evaluation, referring to constant social activity records or accumulated donations for disadvantaged families, limited to corporate bodies and organizations. The Puradak Chick has been constantly sponsoring the 'Hie-mang-ondol Tta-tteut-han-geo-ul-na-gi' (The hope-Ondol, warm winter) project for the last 5 years, starting from 2018. Besides, they are also operating various social return activities for sharing growth and social welfare of disadvantaged families in local society.



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