[Consumerwide_Jinil, Kang Reporter / Yohan, Bok Reporter] It is probably uneasy for consumers who prioritize travel to avoid places with vivid travel information collections. At the point of bringing forward piles of travel-desires which had been covered under the unexpected pandemic, Covid 19, an event was held which consumers based on travel-value might be interested in. It is the 38th Seoul International Travel Fair (SITF2022). They hosted travel-value-based consumers by offering brochures, gifts, and experiment events related to domestic and overseas travel at the 500 booths installed in the event hall. A noticeable number of booths didn't have any staff members, but the brochures, however, which I felt were missing.
The 38th Seoul International Travel Fair was trying its best by offering various events which might have attracted value-based travel consumers...it would have been better with more staff at the booth, however.
The 38th Seoul International Travel Fair was held at Coex C-hall in Gangnamgu, Seoul between 4th and 7th for 4 days.
300 businesses from 40 nations have participated in the Seoul International Travel Fair in order to provide information about domestic and overseas travel. 500 booths were installed by Global nations, which include Greece, Brunei, Spain, Taiwan, Guam, Vietnam, Japan, China, Kazakhstan, Uzbekistan, Kyrgyzstan, South Africa, Peru, and local governments and institutions from Gyoungnam, Busan, Daegu, Jeju, Gyounggi. And, they offered various gifts and events which contained travel attraction points and information. This might have met the needs of travel-value-based consumers at the event hall.
A Japan Tottori booth related person said, "Quite a number of visitors participated in our event, so the event-giveaways are about to be out of stock. Visitors who enjoy travel might get beneficial information in our booth."
A Kazakhstan booth related person said, "We prepared a concert to present Kazakhstan. It is quite unique, so, a number of visitors took photos and watched our concert. Visitors can taste Kazakhstan snacks as well at the booth. Hope many can visit Kazakhstan through this opportunity."
A Taiwan booth related person said, "Taiwan is a good place for vegetarians. Vegan-focused consumers might be satisfied."
A Korea National Park booth related person said, "We have prepared the 'Rood escape game' event where you can escape the room only when you solve the quiz about national parks in Korea, hoping more people will be visiting national parks where is located in the middle of beautiful Korean nature. We hope that you may enjoy our events and check out National Parks on your own."
Travel-focused consumers received tons of travel information by asking for details at each booth. A university student (Seoul, 24 years old) said, "I prioritize travel. Each year I try to visit one country by taking part-time jobs. Since the pandemic is almost over, I came here to check out travel information, and I got to think about traveling to Latin America, including Peru."
A lady who came with her family said (Seoul, 40 years old), "I don't see it's a waste to leave solid memories with my family. One of the practices is family travel. We as a family decided to travel to Nagasaki by checking out various options during the Travel Fair. We definitely will use the information we've got here."
However, there were some lacking points at the Travel Fair. A noticeable number of booths did not have staff members to present their booth, but only brochures, which felt awkward. There had been a huge contrast between those booths that were passionate about their areas. Customers who came all the way to check out travel information seemed quite disappointed by the incomplete operation system of the Fair.
A soon-to-be married couple who came for information about the honeymoon said, "While looking at the booth without anyone, we almost felt that it had been better if they hadn't participated. A couple of them were the places where we desperately wanted to check out when we initially planned to come here. We were completely disappointed. I am curious if the hosting organizations already knew about this."
There has been a star-artist exhibition at the Seoul International Travel Fair. The exhibition was aimed at communicating that the art pieces are not meant to remain in the veil, but to enjoy them on a daily basis.