Consumption-value in cars is led by customers in the 50s instead of MZ. They purchased eco-friendly cars, which include Electric and hybrid cars./ Photo: Consumerwide DB

[Consumerwide_ HueSoung, Jun Reporter / Yohan, Bok Reporter] Consumption-value in cars is led by customers in the 50s instead of MZ. They purchased eco-friendly cars, which include electric and hybrid cars. Sorted by gender, male customers seemed to prioritize the environment more than female customers in purchase. For regions, Gyounggido consumers led consumption-value.

On the 14th, followed by the March report by the Carisyou data research center under Consumerwide request, the major customers of new eco-friendly cars were found as customers in the 30s to 60s (which include electric and hybrid cars) during the 1st quarter. Customers in their 50s purchased the most eco-friendly cars during March. Male customers in the 50s led the purchase based on consumption value by recording 6424, while female customers in the 50s recorded 2359. The ranking sort by age continues with customers in the 40s, 30s, 60s, 20s, 70s. The details of record turned out this way; ▲Customers in the 40s, female 1973, male 5335, ▲Customers in the 30s, female 1516, male 4593, ▲Customers in the 60s, female 1197, male 4295. Eco-friendly cars purchased by both genders in the 30s to 60s have recorded 27693, which takes about 91% of the entire eco-friendly purchase (30436). Besides, customers in their 20s purchased each female 510, males 1147, customers in the 70s, females 237, males 849.

The same flow is reflected during the 1st quarter. During the 1st quarter, male customers in their 50s led eco-friendly car purchases among the entire age group by recording 14268, while females recorded 5196. Customers in their 40s continued their rank. For customers in their 40s, females recorded 4106 while males recorded 10838.

During the 1st quarter, the purchase ranking sort by gender was different from March among the customers in the 30s and 60s. Male customers in their 60s and female customers in their 30s led a purchase based on consumption-value by ranking 3rd during the 1st quarter. The purchase records are each 9920 and 3275. The fourth rank is taken by male customers in the 30s and female customers in the 60s by recording each 9901, 2653. The rest of the ranking continues; ▲male in the 20s, 2537, female 1093, ▲male in the 70, 1861, female 493.

Then, which area is the most initiative in terms of consumption-value among the 17 regions (Si·Do)? During the 3rd quarter, 8811 new eco-friendly cars were registered in Gyounggido, which was the highest record among regions in Korea. Seoul has chased right after by recording 3460. Records for the rest of the regions are ▲Gyoungsangnamdo 1898 ▲Chungcheongnamdo 1844 ▲Gyoungsangbukdo 1731 ▲Jeonlabukdo 1622 ▲Inchoen 1412 ▲Jeonlanamdo 1276 ▲Chungcheongbukdo 1280 ▲Busan 1218 ▲Daegu 1160 ▲Gangwon 923 ▲Gwangju 906 ▲Deajeon 758 ▲Jejudo 516 ▲Sejong 328. The eco-friendly car has been led by Gyounggido and Seoul in sales.

It was the same as the 1st quarter. It was Gyounggido that the most eco-friendly cars were purchased during the quarter. Eco-friendly cars purchased in Gyounggido have recorded 19037. Seoul chased by recording 7762. Rest of region recorded as following; ▲Gyoungsangnamdo 4014 ▲Ulsan 3279 ▲Gyoungsangbukdo 3625 ▲Chungcheongnamdo 3563 ▲Incheon 3134 ▲Jeonlabukdo 2929 ▲Busan 2890 ▲Daegu 2864 ▲Chungcheongbukdo 2609 ▲Jeonlanamdo 2596 ▲Gwangju 2306 ▲Gangwon 2010 ▲Deajeon 1740 ▲Jejudo 1076 ▲Sejong 707. In Sejong, the expansion of eco-friendly cars was the least.

The record proves that male customers are more enthusiastic about eco-friendly car purchases than female customers. Record sort by age groups, customers in the 50s were the most active in purchasing, rather than the MZ generation. Customers in the 50s are seems to be the customers based on consumption-value who care about the environment. The more suprising fact is that customers in the 70s are active in eco-friendly car purchases. Therefore, I perceive that the eco-friendly sales businesses may better target customers in the 50s to 60s who seem to have more purchasing power compared to the MZ in terms of eco-friendly car supply.

 

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