[Consumerwide_ HueSoung, Jun Reporter / Yohan, Bok Reporter]  In the outdoors season, BAT Rothmans has opened a popup store at the Backyard-builder, the pilgrimage of campers. The concept of this popup store, which began on the 10th of April, is a 'picnic in the city'. Hence, I visited the store at 11am, which was opentime on the 11th.

Starting with the morning rain and strong wind, it was quiet in the Backyard-builder Seongsoo at 11am. This popup was decorated with a cozy spring picnic theme which goes along with the slogan of Glo-hyper X2, 'New, like me'. The Glo-hyper X2 is a new product of BAT Rothmans which was released last Feb. In the store, Glo-hyper X2 was displayed everywhere. It was the same on the table.

Various kinds of spring plants, which might have reminded them of a picnic in nature, were placed in the outdoor popup zone. It felt like a small garden in the city. Writings about the popup store and plants make a stylish combination. It's a pity that the chairs which can add up to the picnic atmosphere are covered with waterproof cotton because of rain.

Nevertheless, it is already healing by just standing here. Perhaps it  is the same healing when one experiences Glo-hyper X2. Here you can experiment with Glo-hyper X2, on the condition that the visitors are verified as adults. If he/she has completed the adult-verification, they give out the Glo-hyper X2 and the exclusive sticks. The visitors can test them in fixed spots.

A Backyard-builder Seongsoo related person said, "Many customers came on the opening day (the 10th) of the popup. Responses of the visitors on Glo-hyper X2 were positive. But, today(11th) because of the bad weather fewer people came."

"Visitors who came here checked out the Glo-hyper X2 on their own and purchased them on their way home. Last year, during the Glo-pro-slim popup store, all the stock we prepared had sold out. Perhaps it will be the same this time.

For the discover-glo members on the official website among the visitors, we are providing limited edition goods which include a billy character jimsack and dripbags, while offering a discount benefit for limited edition drinks. In addition, if they upload the limited edition menu photos on their personal SNS, we give away various gifts including the billy picnic sitting mat.(for the lottery winners) I wish many customers would come and enjoy our offers."

Earlier, during last fall and winter, which also was an outdoor season, the BATRothmans had been facilitating a 'Glo X Campping' popup store, a store with plenty of camping emotions.

It was a type of  campaign to use electric cigarettes instead of regular cigarettes during camping. Recently, there have been quite a number of forest fires occurring along with dry weather.

The partial reason was probably a cigarette butt. For this reason, I see that if one cares about the environment and people around them, it might be better to use e-cigarettes. This is the consumption value I perceive.

In relation to this, a BATRothmans related person said, "We were encouraged by a popstore project last year, which we presented a camping concept popup store during the fall/winter season at the Backyard-builder. Hence, this year we are offering various things to see with 'a picnic in the city' theme as we are approaching the spring season. Hope you will fully enjoy our product, Glo, which has been renewed with more attractions, while spending time out with your friends and beloved ones here."