Isaknox is choosing Kim Yoonah, the singer-songwriter who shows her expertise in music and characteristics.
[Consumerwide_Hayoung, Chang Reporter / Yohan, Bok Reporter] The brand value can be melted into each brand model and ambassador. The beauty brands chose a new ambassador.
Warmly, which brand is presenting vegan skincare products which even a newborn baby has a chose Han Jihye, an actress who's got bond with her daughter. Isaknox, whose brand pursues the shiny day of consumers, has chosen Kim Yoonah, an actress who's been maintaining her characteristics for the last 26 years. This means that each brand is trying to show the value which their customers aim for.
The Warmly has chosen Han Jihye, the actress, as an ambassador of the Vegan skincare line. This skincare line has a motto of ‘the temperature of cozy bond between mom and baby', which concept targets the age of 0 to mom, daddy, and the entire family. The skincare line, which has begun through studies and research with Kolma Korea, has gained EVE Vegan certification (France), and German Dermatest Excellent level. In addition, it's been certified by the global medical research center for hypoallergenic 0.0 level and any allergic components are excluded so that even a new born baby can use the product.
Warmly said, "We got to work with Han Jihye. She's been communicating in public, accompanying her bond with her daughter while having a tender image. We saw this perfectly fit for the brand value of Warmly, so we chose her as our official ambassador. We look forward to seeing brand synergy and various steps as Ms. Han join us."
Meanwhile, the LG H&H Isaknox has chosen Kim Yoonah, the singer-songwriter, as the new brand ambassador. Isanox has decided on her because her image matches with the brand identity of Isaknox, which brand aims for 'the most shiny day' of customers. Ms. Kim has laid the groundwork for her unique space while fragrancing with her irreplaceable characteristics since her debut, 26 years ago. She is starting her first step with a commercial advertisement for 'TE'RVINA AD Prima Elixir', a lifting elasticity antiaging ample-essence.
An Isaknox person said, "We will have a new customer experience through a combination of the Isaknox brand that presents a distinctive antiaging effect through constant skin-science knowhow, and her expertise in music, which covers lead vocal of Jaurim, composition and performance."