[Consumerwide_Jinil, Kang Reporter / Yohan, Bok Reporter] Many came to see the blue print of the future mobility on the first day of the 2023 Seoul mobility show opening. In particular, most of the participants' brands were presenting new eco-friendly vehicles, electric cars. It seems to be that this might propose a new consumption-value standard for visitors who care about the environment.
In the parking lot of the 1 exhibition hall, Ilsan Kintex, it was crowded with the visitor's cars for the 2023 Seoul mobility show. It was 9am, which was 1 hour earlier than the opening began. After the opening event, as soon as we got into the exhibition hall, visitors were already busy experimenting with exhibited cars at each brand exhibiting booth.
First of all, considering the time being early, there were quite a number of people at the Porsche exhibition hall experimenting with the exhibited cars. Not only seeing them with their eyes, but they were initiative in checking them out by sitting in the driver's seat and touching the steering wheels. Some cars even had a line up for experiment. In particular, the attention was on the Vision 357, which is a memorial piece for the Porsche sports car's 75th anniversary. Along with this, a total of 15 cars were on attention, including the legendary ‘356A Speedster(Superspeed)’, racing car ‘963 LMDh’, ‘Mission R’, ‘911 RSR “Pink Pig”’, ‘911 edition 50th anniversary Porsche design’, ‘718 Cayman GT4’, ‘Taycan GTS’, ‘Panamera 4 Platinum Edition’. It seemed to be many young visitors came. I could sense the popularity of Porsche.
On that day, Mr Choi (17 years old), a high school student, said, "I came for the experimental school class. The Porsche car is so chic. I wanna have one. I hope that I will win the prize for the Porsche giveaway event."
Meanwhile, the exhibition booth for Mercedes-Benz was busy as well, with the visitors wanting to experience the highest ranked luxury models and electric cars. In particular, the new SL, which is soon to be released on the domestic market, had the most visitors. A child was sitting in the driver's seat and was thumbs up. The New EQE was at the center of attention as well. On that day, the visitors seemed pleased by having experimented with 11 exhibition cars, which included the New Mercedes-Benz-Mybach S 680 4MATIC Vergil Abloh Edition, EQS 580 SUV presented by Benz.
There were quite a number of people at the BMW exhibition booth. At the BMW exhibition booth, the attention was pointed to the New XM, the first electric model of the M high performance lineup by BMW. Many took pictures having the New XM as background. The opening event VIPs also took photos of the BMW New XM background in the middle of the exhibition hall tour on that day. People seemed interested in the first small electric SUV iX1 by BMW, which will soon be released in the domestic market. There was a long line up as well around the car.
The domestic car brand exhibition booth was crowded as well with visitors. First of all, the attention was on the EV9, which was released during the latter half of this year, at the Kia exhibition booth. A long line was made to experiment with EV9. A Kia exhibition related person said, "There were over 500 visitors only accounting for the morning just to experiment EV9. It seems many are interested in EV9."
At the KG Mobility (New name of Ssangyong) exhibition booth, surely Torres EVX was in attention. Neither sitting or touching was allowed, the visitors eager to cherish the EVX design inside out with their eyes and smartphones. In addition, O100, F100, KR10, which contain the future strategy of KG mobility were popular on that day.
The New Sonata was the hero at the Hyundai car exhibition booth. Many showed their interest in the Sonata the Edge, which is the partial change model of the 8th generation. Regardless of not being an electric vehicle, many set on it and were busy touching and checking them out just like initiative reporters.
At the Genesis exhibition hall, the Concept car captured the eyes of visitors. On that day, the line was made to see the X-Convitable, which is the brand's first convitable concept and the third model of the X Concept Series. Visitors were busy fleshing out the smartphone at the Concept X and X Speedium Coupe.
Considering it being weekdays and the first day, many came to the exhibition hall. I predict there will be more people as the weekend begins. What matters the most seems to be how we care about people around us. When it's crowded, uncomfortable scenes are rather natural. Nevertheless, if lining up in order, yielding, experimenting in as short time as possible, wearing masks at the exhibition hall might give us all a delightful time. This mobilityshow presents new electric cars, concept-cars, which are the blueprint of the future automation, from each brand. This might be a new consumption-value standard for consumers who care about the environment.