[Consumerwide_Hayoung, Chang Reporter / Yohan, Bok Reporter] The beauty industry is practicing win-win and contribution while continuing their ESG activities. Activities like this have become a standard for value-based consumers who care about the ethics and transparency of businesses.

LG H&H and the 'Ministry of SMEs and Startups' are organizing a 'delivery charge linkage system roadshow' aiming at a 'Win-win strategy' with small businesses. The brand has explained that this is a system that aims at a win-win strategy with consignment businesses while strengthening customer values. The Amerepacific Sympathy Foundation was running a campaign to enhance Univ students' mental strength. Sookmyoung happiness counselling center and Kidsfuture co-operated. LG H&H is seeking shared growth and promoting the 'delivery charge linkage system', ultimately targetting a win-win strategy with partner companies.

LG H&H is co-operating with the 'Ministry of SMEs and Startups', and 'Large and small businesses, agricultural and fisheries cooperation foundation'  'delivery charge linkage system roadshow'. The 'Delivery charge linkage system' is a system where the prime contractor is adjusting and paying for the delivery charge when the cost of commodities and services, which is provided by a subcontractor, rises because the raw-material cost has changed.

The 'Ministry of SMEs and Startups' has been recruiting participating businesses while promoting the 'Delivery charge linkage system' through a roadshow.

The event was held by LG H&H and 'the Ministry of SMEs and Startups' to improve recognition of the new system and to bring more opportunity for participation.

The Ministry of SMEs and Startups has explained the system with real implementation cases, hoping it will be carried more stably in the field.

LG H&H showed their determination for early adoption of 'the Delivery charge linkage system' through participation in the event. On that day, a total of 150 staff and board members came from the head-office, affiliated companies, and partner companies.

Kang Wanseong, the head of purchasing department in LG H&H said, “'the Delivery charge linkage system' is a system that manufactures the final product without failure through a stable material supply from partner companies, and enhances customer values, which ultimately aims for shared growth. I look forward to seeing shared growth and fair transactions between small and big businesses."

Meanwhile, the Amorepacific Sympathy Foundation is operating activities to support the mental health of students. ‘ME Time in campus’ activity was held at Sookmyoung Univ. Approx. 1000 students from Sookmyoung Univ. have participated, and the Amorepacific Sympathy Foundation, the Sookmyoung happiness counselling center, Kidsfuture, Meetme, Osulloc co-operated.

Under the 'A time getting to know me' slogan, they offered a program which searches for one's own strength and beauty, and they also gave information on mental health services offered in school areas.

Lee Yeon, the artist·writer·youtuber, Park Shinhoo, the CEO of Ohlollyday, and Stella Jang, the singer, stood on the stage. And, each of them shared experiences of how they overcome difficulties in their own places. Stella Jang, the singer, hosted a talk-show where students were able to share their concerns and worries.

They offered a Tea-class and talked about difficulties and thoughts in each MBTI category. At the end of the event, Sookmyoung happy counselling center promoted mental care services in the school, and Seoul-Si promoted their mental health support service and gave related information.

Amorepacific Sympathy Foundation got a new name last year as they were celebrating their 40th anniversary. They are continuing activities for financial independence and mental health of young and young adults.