A huge Belif character 'Belif' doll in central square, caught my eye...visitors seemed to enjoy various attractions and cute& fascinating photozones

I visited Shinsegae Paju outlet to join the 'Belif Universe' (Photo: Hayoung,Chang Reporter)

[Consumerwide_ Yohan, Bok Reporter] A special Halloween festival by Belif has opened in Shinsegae Paju, a premium outlet. LG H&H cosmetic brand Belif is hosting a popup exhibition of a Halloween concept during Oct, which concept is grafting' Belif Universe', the storytelling worldview.

Last 15th 7pm, I visited Shinsegae Paju outlet. Evening time is supposed to be the best hour to enjoy Halloween. So, considering the day time has been shorter in fall, I chose this time slot. 

Accessories using the characters of  Belif are displayed throughout the  Belif pop-up store.(Photo: Hayoung,Chang Reporter)
Belif Super Canyon at the fountain in front of Shinsegae Paju outlet's central square(Photo: Hayoung,Chang Reporter)

As I got into the outlet, luxury lights led me. The outlet central square seemed bright like a luminant island. As I got into Belif popup store, the first thing that caught my eye was the huge doll. This doll is an inherited fairy family. Belif was sitting on the hill of Belif town. At the back, there was Belif herb shop located. In front of the Belif doll, various Belif characters welcomed customers.  Everywhere I felt a Halloween festival atmosphere with light equipment.

Belif Pop-up Store in Central Square (Photo: Hayoung,Chang Reporter)
People are taking pictures in front of a large Billy, a staff member at the Belif  Hub Shop (Photo: Hayoung,Chang Reporter)

On that day, visitors were lining up in order to take photos having Belif and Belif herb shop as background. It seemed everyone was having a happy hour taking Halloween commemoration photos.

Belif popup store is made of 4 themes. These are a 'Herb Shop', 'Off Island', 'Super Canyon', 'Vivid Park'. (Photo: Hayoung,Chang Reporter)
Belif 'Off Island' (Photo: Hayoung,Chang Reporter)
Visitors can take photos while participating in an event, which is telling wishes to a butterfly. You can participate by hanging your wishes(i.e.written) on the tree.(Photo: Hayoung,Chang Reporter)

Belif popup store is made of 4 themes. These are a 'Herb Shop', 'Off Island', 'Super Canyon', 'Vivid Park'.

There is an off Island when you are just out of herb shop and walk little bit towards Nike store. Off Island is the best holiday location in the Otherworld, where you can enjoy a rest with a sensational aroma. In this place, a fairy Juniper, who makes all the aroma of the world, is running a resort, where it provides the best healing that is found nowhere else.

Visitors can take photos while participating in an event, which is telling wishes to a butterfly. You can participate by hanging your wishes(i.e.written) on the tree.

Belif 'Vivid Park' (Photo: Hayoung,Chang Reporter)
Visitors are having a good time taking pictures in front of 'Vividi Park'.(Photo: Hayoung,Chang Reporter)

When you approach the Nike store, you can see a vivid park. This is a place where there is plenty of joy that is found nowhere else. Vivid park is a theme park that is hosted by Roy and Joy, the twin fairies. Here you can see a Tenten hammer by Roy, which hammer fills anything within 10 sec. The visitors can take away as much candy as they want in 10 sec through Roy's Tenten hammer. Roy's tenten hammers are provided differently depending on your receipt. 

'the Belif  store' next to Belif Herb Shop (Photo: Hayoung,Chang Reporter)

I missed the chance to experience the event since it was already over by the time I got there. However, you may get those candies in vivid park if you arrive a little earlier.  On that day, regardless of the time being quite late, many customers who came to visit spent time building up joyful moments at Belif popup store. Just one thing, those who came late could fully enjoy the Halloween atmosphere with lights, but couldn't participate in events because it was closed.

An LG H&H related person said, "During Halloween season, we hope many customers may get to have new and special experiences at Belif Universe in Paju premium outlet, where it has colorful attractions and plenty of events."

 

 

 

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