Philip Morris Korea, designed an accessory replacement system for e-cigarette holder, holder cap, door cover (front part)... personalizing colors rather than optional design skins

BAT Rothmans, presenting a skin (sticker) product continuing Artist collaboration design (limited edition)

Recently, e-cigarette (Heat-not-burn tobacco products) accessories are turning into a fever just like phone accessories

[Consumerwide_ Yohan, Bok Reporter] Recently, e-cigarette (Heat-not-burn tobacco products) accessories are turning into a fever just like phone accessories. As more customers are purchasing artists' collaborated products and customized stickers, e-cigarette device companies are trying to attract decor-mania customers.

On the 5th, followed by industry, Philip Morries Korea is trying to dominate the e-cigarette decor market. In 2017, Philip Morris Korea held attention among Korean customers with their design as they introduced e-cigarettes for the first time in Korea.

'Iqos store' in Seoul (Photo by HueSoung, Jun Reporter)

Philip Morris Korea applied a color exchangeable system on a cigarette stick holder, holder cap, and door cover with a new release version of Iqos, Iqos3 and Iqos3 multi (2018) in order to support users to physicalize their personality. Now users have access to 500 styles through various color matches.

This year, products of Philip Morris Korea, with bold color, had a good response from consumers. In January, Iqos released 4 types of holder cap and 1 type of door cover; 'Iqos 3 Duo We edition' was designed with the concept of diversity and acceptability, along with bold turquois color and Terrazzo pattern. Last summer, Iqos was trying to fulfill my Iqos demands by releasing 'Brillient Red', a limited edition product which has a luxurious yet passionate image by applying delicate shiny red on the device while coloring the door cover with beach sunset gold light. It's known that there are a number of old Iqos users who purchase the limited edition because of the design.

BAT Rothmans is concentrating on personalized skin design while Philip Morris is focusing on device bespoke colors.

On that day, BAT Rothmans presented a sticker product in collaboration with artists/illustrators, whose items are designed to contain the personality of consumers. Glo pro slim limited edition contains giveaway stickers(Backyard builder collaborated design) for 4 weeks starting from 5th. Consumers decide on where to apply stickers. This makes it more personal. It costs 50 thousand won. If you'd like to get these stickers for free, just visit 'GloXCampping' pop-up stores in Seongsu, Dapsimni (Seoul), Bundang(Kyoungki). You can get collaboration stickers for free. Cool drinks, Glo pro slim limited edition skins, and key rings are given if you participate in an SNS event and become a Glo membership member.

 (Photo by Consumerwide DB)

On 14th of Feb, BAT Rothmans released Glo pro slim navy color model (limited edition), which applied a charismatic illustration of Bazbon. The skins and packaging sleeve of this product have applied design that reflects street culture and confidence ('free' and 'me') by drawing the life of J-Black. As the Feb. model has sold out in 2 weeks' time, BAT Rothmans came out with the 2nd artist limited edition in collaboration with Illustrator Seongnakjin and Actor Onjuwan on 7th of March.

A BAT Rothmans related person said in the interview with Consumerwide, "Recently, decorating smartphones is becoming a big trend. Same for e-cigarette devices. We are planning on presenting various design skins that may help our customers to express their own personality (My Iqos)."

 

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