LG electronics is presenting LG styler shoecase·shoecare, the premium shoe management solution for the new generation, on 2nd of Sept, during IFA 2022 (Berlin, Germany)...scheduled to be released sometime this year.

Samsung has been the first mover in the premium shoe dresser market since its first release last year, May.

 

The premium shoe dresser market is awakening as LG challenges Samsung, the first mover. The real competition is about to begin.

[Consumerwide_Jinil, Kang Reporter / Yohan, Bok Reporter] The premium shoe dresser market is awakening as LG challenges Samsung, the first mover. The real competition is about to begin.

The premium shoe dresser has been a hot potato since early last year regarding market domination. At that time, Samsung and LG both advertised they would be the first ones to enter the market. However, Samsung won the original title as Samsung electronics released the Bespoke shoe dresser on May, 2021. Meanwhile, LG electronics was planning to release an LG shoe dresser last year. After a long delay, LG is opening up to the public their premium shoe dresser.

 

 

LG styler shoe case and shoe care 

On 30th, the industry reported that LG electronics is going to present 'LG styler shoe case and shoe care',which is a shoe management solution for the coming generation, during IFA 2022 (Sept.2nd) in Berlin Germany. LG styler shoe case keeps shoes at the optimum temperature and humidity. Having delicate lights and standing in rotational turntable type, it functions as a display case for shoes. In addition to that, it's a modular type, which type can transform into various shapes. For instance, it can be formed as an integral design if you install them on styler shoe care. Also, it is possible to connect the power supply to max 4 shoe cases, so you may build up or arrange straight. Styler shoe care covers all types of family shoes (i.e. running shoes, pumps, golf shoes, soccer shoes, and daily shoes) with steam technique, which is licensed technology of LG styler. The styler cleans shoes from inside out (sterilizing, and removing smells·athlete's foot bacteria·toxic substances) without damaging them. The zeodry filter manages the process with fine skills so that not even a tiny bit of moisture and smells will last. A dual care system is applied as you place shoes in different spaces of the styler (e.g.top and bottom). This system manages manually and simultaneously, according to individual needs of the shoes. You could take max.4 pairs of shoes at once by installing crosspieces on both spaces. Styler shoe case and shoe care are going to be released this year.

Samsung electronics  Bespoke shoe dresser

In May last year, Samsung electronics released Bespoke shoe dresser and became the first mover. Bespoke shoe dressers have applied airwash and advanced UV technology, which technologies are core skills of shoe dressers. Z-shoetree (accessory) helps so that airwash can approach detailed parts of all types of shoes (running shoes to long boots) and brush off smells. The UV smell disassemble filter removes 95% of smells (5 types), which smells are Isovaleric acid(causing sweat smells), 2.3-Butanedione (causing foot smells) etc. Low temperature, a fine dry heat pump that dries shoes under 40℃, manages shoes in ideal condition. Xenon UVC lamp removes 99.9% of harmful bacteria, which are influenza, adenovirus, herpes, enterovirus, staphylococcus aureus, colon bacillus, bacilluspneumoniae, on external parts of shoes. The bespoke shoe dresser is capable of simultaneously managing up to three pairs of shoes. You have access to additional courses to manage a variety of shoes, which are hiking shoes, golf shoes, rain boots, boots, wet running shoes. This special course can be downloaded through a mobile app, 'smart things'.

An industry-related person said, "Soon, premium shoe dressers will settle as the 2nd apparel management system. There has been limitation in growth when Samsung was dominating the market. It is going to be different as LG electronics jump into the market. I suspect that as two companies compete, the market will grow and mature. LG electronics dresser might be more expensive, considering the Samsung electronics Bespoke shoe dresser being 999,000 won ~ 1,099,000 won. It seems to be that it burdens customers with a price over 1 million won."

 

 

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