[Distribution issue] Yogiyo, beyond the delivery app, transforming to e-commerce.. extending delivery service to golf goods
[Distribution issue] Yogiyo, beyond the delivery app, transforming to e-commerce.. extending delivery service to golf goods
  • HueSoung, Jun Reporter / Yohan, Bok Reporter
  • 승인 2022.08.10 13:27
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- yogiyo, beyond food order, extending the business to pet product·Living/Life product category and brand
- Yogiyo, "just taking advantage of quick delivery service, we're extending the business to
e-commerce."

[Consumerwide_ HueSoung, Jun Reporter / Yohan, Bok Reporter] Yogiyo, a delivery app of South Korea is strengthening the service category. They are extending category and brand to pet products, living/life products, and going beyond food orders.

Starting from baby products and stationaries, they have extended category to golf product. 

Lately, golf has been MZ's favorite sport in South Korea. Moreover, a lot of customers are fond of Golf items on the online platform and e-commerce. 

Yogiyo is focusing on delivery services rather than a particular brand sale.

By using Yogiyo, you are ready for golf rounds in an hour. It will be interesting to see how far Yogiyo will go with their service areas.

Yogiyo is moving forward with pet products and living/life products. The food delivery market is already full.

That's why Yogiyo ended up extending categories and brands.

Last May, Yogiyo released a service delivering products of Baby select shop (Agabangandcompany). Since then, 2nd of Aug, 4 big stationery companies have joined toYogiyo (Alpha, Modenoffice, Office depot, ccokio) offering more than 100 types of products.

On the 8th, Yogiyo has begun golf product service, having Golfzonemarket, the biggest golf product chain in Korea, as a partner.

Now customers have an access to 80 golf products including golf balls, golf gloves, and ball markers from Golfzonemarket, 56chains all over the peninsula.

Quick delivery service for the Living/life and golf category is available. It takes less than an hour to deliver. It will be convenient for school kids, golf roundings, and urgent situations.

Delivery cost starts from 3000won in the golf category. (Barogo/min. purchase: 30,000 won) Each category has a different price range as delivery service is offered by product providers. If you are a Yogiyo pass member, you have discount benefits.

Yogiyo might extend their service category even further, possibly luxury goods.  

Yogiyo related person said in the interview with Consumerwide, "In time we are concentrating on the brand extension within categories. (Living/life/golf/Baby/stationary)... We are hoping to build up a service that customers may be able to find almost everything in Yogiyo. We are taking advantage of being a delivery service, we're extending the business to e-commerce focusing on quick delivery."


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