[Consumerwide_Hayoung, Chang Reporter / Yohan, Bok Reporter] LG Household and Healthcare (LG H&H) announced their records on Doctorgroot. Doctorgroot published Belief universe NFT(Non-fungible token) last MConsumerwidearch, which was the first mover in the market. 2000 tokens sold out in just one day, on the 30th of July.  

Soon after, LG H&H published another new NFT, consisting of the story of Dr.Groot and his grandson, Mike. The story begins with Dr.Groot and Mike adventuring to solve skin trouble and hair loss.

As a part of the project, ''LG H&H handed out gifts, including a Hair loss human relief hope kit (approx.43 thousand won). NFT purchase having a tie with shampoo in real life drew good responses.

Discode Label, the community project which raised Clayton NFT(1st gen) fever, has built the play culture of users based on Dr. Groot's story; 700 user-created contents were made in various forms, such as pen art, poems, and title academy.

The LG H&H person said, "We believe NFT can be a key connector to our customers. We will try to build up our brand story through NFT. Along with DSC Label, LG is planning on a service roadmap exclusively designed for Dr. Groot's NFT holders.