With Armani beauty 'My way' refill perfume, you're saving 32% of paper, 55% of glasses, 64% of plastic, and 75% of metal consumption.

The problem lies in perfume loss. Even most sealed perfume has loss..refill persume is bottled in a sealed container, hence big loss is expected.

L'oreal Korea, "We've not operated individual tests for perfume loss. There is no technology for prevention."

Armani Beauty's Refill Perfume 'My Way'/ Photo: Capture of Armani Beauty website

[Consumerwide_ HueSoung, Jun Reporter / Yohan, Bok Reporter] Recently, Armani, the beauty brand of L'oreal, has presented a refill perfume aiming at sustainable environment. It was the first time that a perfume brand presented a refill perfume.

Refill perfume is known to be effective in decreasing 64% of plastic consumption. However, the problem lies in perfume loss. In general, perfumes are sealed because the main component, alcohol, is easy to evaporate.

This time it was found that Armani Refill perfume had presented their product (refill perfume) without any technology involved for loss prevention. You may have to save plastic consumption, but consumers have got to bear perfume loss.

Armani beauty has presented 'My way', the refill perfume, recently. 'My way' is selling 30ml, 50ml, 90ml, and 150ml refill options. The 150ml refill perfume price is 210 thousand won. Considering 3 of 50ml being 435,000 won, it is only half the price.

It is beneficial in terms of prices. Most of all, it protects the environment. In comparison to 'My way' 50ml, you can save 32% of paper, 55% of glass, 64% of plastic, and 75% of metal consumption by using Refill perfume(150ml). As much as you use refill perfume, the environment and the earth get healthier.

However, the problem lies in perfume loss. Generally, perfumes are bottled in sealed containers. Because alcohol, the main component of perfume, is easy to evaporate.

Even with sealed perfume containers, if you keep them without using them, perfume liquid decreases within 1~2 years. In the 4th year, it completely evaporates. That's why perfume companies were not presenting refill perfumes till today.

If so, would Armani beauty have a technology to prevent perfume loss, regarding 'My way' reill perfume? After all, it is found that they have not.

Their product took the way to refill perfume by putting refill perfume on a 50ml perfume bottle. While refilling your perfume, you probably do not have any loss, but storing matters.

50ml perfume bottles are not sealed, but opened. Hence, it is easier to lose than sealed ones. Refill containers are the same. Refill containers need to be kept except when you are refilling.

In the process, there is a possibility of perfume loss. Instead of protecting the environment and the earth, consumers have to bear the loss of perfume.

Regarding this, a L'oreal related person said during a Consumerwide interview, "We've not operated individual tests for perfume loss. There is no technology for prevention."

Another problem is fake products. 'My way' product is refillable and not sealed. For this reason, there is a possibility to sell fake perfume with a real product container in a 2nd-hand market. A L'oreal Korea-related person said, " If you purchase them in official shops, you won't have a risk for immitations."

 

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